#7

Now in March, things are looking very bad and I need to make some major changes.
Miami weekday prices will need to go way up. All cities will need to go up anyway.
Miami is all business renters which I am not capturing at all and basically giving away business to the competition, which is one area I need to pay attention to. Orlando is about close to even.


My prices will need to be higher than the competition for both cities.
And luckily I can move inventory around.

Miami weekday 58
Miami weekend 35

Orlando weekday 45
Orlando weekend 38


Also moved about 10,000 vehicles to Miami, also seems like this may have been the catalyst to the income losses I experienced as I was able to change those numbers but not every month, rather quarterly, hope this was a good move.

Looks like I was able to bounce back in income to the same place as February, now in April.
Looks like I could have done better by partitioning pricing in Miami for higher prices on weekdays and lower on weekends but it as the main income driver being that there were more cars there as well.

Orlando on the other hand did have a huge drop in income but also because of the drop in available inventory, being that utilization is at 100% for both weekends and weekdays.

What's scaring me is that I have lost market share but that is probably because of the limited amount of cars available to rent out, I can see this because Miami market share is up to 49%. Very close to competition.

What I need now is to continue raising capital until next quarter when I can move more cars back over to Orlando.