For December I will need to adjust prices between the two cities being that Market share went down for Orlando but revenue is up and the opposite is true for Miami.
Utilization is about the same for both of the cities so this makes me think that for Orlando, I can do just about anything I want as the demand is there, however Miami is the trickier one.
Orlando Unit sales are down but that was expected with the price hike, however Net income is up and that is the main driver in my opinion as I can get market cap to go up by lowering prices, however the competition will do so as well, and being that they are bigger and stronger, I can't be doing this too often or I'll find myself on the street.
Orlando Weekend prices can stay the same, Weekday will also stay the same.
Miami Weekend prices will need to be slightly higher, although it may hurt me in the short-run, it will normalize by January. Weekday prices for Miami will need to go up a bit.
Also looks like for this month I can assign inventory numbers. So, Orlando is going to max out.
Miami is also going max on weekdays, weekends can go down as utilization is always down and I can't afford to lower prices to compensate.
And this is where I find myself in January
Top Orlando, Bottom Miami
What I like is that Orlando is supporting the higher fleet size and vehicle utilization is up for both weekends and weekdays.
What's also nice is that Miami utilization is closer to where it needs to be as utilization is 100% and 89%. This is where I was headed to begin with. Yes Miami unit sales are down but fleet downsizing needs to be considered here as well. Even with a smaller fleet size, net income is stable which is great in Miami. Utilization is again at 100% for both weekdays and weekends in Orlando.
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