#5

Now I am in January and what my main goal is to raise income in Miami. I'd hate to lose the beautiful utilization I finally achieved but I may not have to lose them them if I play my cards right.

I can raise prices in Orlando as the demands may not drop as much as in Miami in the crossing I am seeing in the charts. The other things I need to do overall for both cities is go up in market share, being that a consistent trend I am seeing is that I am losing market share on a monthly basis.


Orlando market cap is up by 1%, so I can use that, but unfortunately Miami is down 10% and as the peak is over, I can allow for price drops to recapture more of the market.
Let's see how this goes.

Miami weekdays up and weekends go down -  Orlando is go down for both weekends and weekdays.
Fleet size will be reversed.

Orlando weekdays $42 weekends $36
Miami weekdays $54 weekends $34
And it looks like I can't adjust fleet size, so whatever, can't do anything about that, let's see what happens.

Top Orlando/Bottom Miami

So, what happened now is Miami income is drastically up, Orlando is drastically down but market share is the same and hasn't gone down for either, while utilization is at 100% for both.
Also profit contribution for both cities is up, even now into February with drastic price cuts in some areas.